In the current competitive landscape, businesses need to raise the bar in their marketing strategy to remain relevant. Digital marketing has changed the way brands communicate with their target clients. While having a website and social media presence is an essential component of an effective digital marketing strategy, businesses need to do more to remain competitive.

 Blogging is the best way to raise brand awareness and attract new clients by providing them with relevant information. Consistent blogging will keep your potential clients engaged and give them a reason to buy from you. Blogging is not meant to promote your business, but to provide useful information to your target audience; information that gives answers to their problems.

 Here are statistics to show the importance of blogging for a business:

i) Businesses that blog generate 8x more website traffic than those without a blog.

ii) Blogging consistently generates 3x more leads.

iii) Blogging reduces marketing budget by over 60%.

 The following are the benefits of blogging: 

1. Brand awareness and visibility

 Having a blog increases the chances of your business getting found by potential clients. With well-optimized blog posts, online searchers will easily find you when they search for terms related to your business.

2. Search engine ranking

 Consistent blogging increases your search engine ranking. Google, Yahoo, and Bing rank websites with fresh content, and blogging gives you a chance to produce fresh content regularly. Every blog post is a new web page to be indexed by search engines.

 You should produce regular and well-optimized blog posts. 3 posts weekly is a good number to start with. Your content should be made for the user and not for the keywords. Many content creators make the mistake of overusing keywords for the sake of search engine ranking. Your goal is to produce value for your readers. If your blog generates traffic, it will be “noticed” and ranked by search engines.

3. Customer relationships and trust

 Blogging allows you to build trust and relationships with your clients. If they find your content useful to them, they will trust you and might do business with you. In the blog comment section, readers can give feedback by asking questions and making recommendations. Make sure to respond to these comments as this will go a long way in nurturing relationships.

4. Connecting with people

 Responding to blog comments is a great way to connect with your readers on a deeper level.  Clients love interacting with real people as compared to a business. Responding to blog comments allows your business to show your personality. This will create an emotional connection with your readers.

5. Establishing your brand as an expert

 Blogging about key industry trends will establish you as an expert in your industry. Write about major issues taking place in your industry and answer industry questions you think your clients might have. They will view you as a go-to person for their needs.

6. Lead generation

 There are steps involved in the customer journey starting from awareness, leads, and buying. Blogging is an effective way to take prospective clients through the buying process. Blogging improves your ranking which drives more users who might end up becoming clients. This makes blogging one of the best ways to attract prospective clients.

7. Growing your email list

 At the end of a blog post, you can ask readers to subscribe to new blog posts and newsletters. This will help you grow your email list to use in future email marketing campaigns.

8. Generating backlinks

 As stated earlier in this blog post, blogging should be aimed at providing value for your readers. If people find your content valuable, they might share it with others. Your blog posts might be noticed by other websites which might find your post relevant for their audience and link back to you. These links are called backlinks. Backlinks coming from quality websites will give your site authority which will improve your search rankings.

Conclusion

 If you are looking for an inexpensive and effective way to raise awareness and give value to your clients, blogging is the way to go.

 Feel free to contact us if you need help creating a content marketing strategy for your business.

Email: hello@werevere.co.ke

Phone: 0790217942