The real estate market is very competitive nowadays with new real estate agents coming up. For your real estate agency to win in the market, you need to stand out and be seen by your prospective clients. This can be achieved through innovative marketing strategies. Research has shown that more than 90% of buyers are searching for property listings online. Google is the most used search engine but there are other search engines including Bing and Yahoo.

 This means that you have to make your real estate business get found when users search for property listings online. Most clients will search for terms like “House for rent in city y”, and “4 bedroom apartment in city x”, among other terms related to property buying. You need to make your agency website found when people search for phrases related to your business. This process of optimizing your website is referred to as Search Engine Optimization (SEO).

 This post explains how real estate agents can use SEO to generate website traffic. It helps you generate a website from relevant users: people searching for your services. If done right, SEO can make you stand out and dominate the real estate market. Over 1 billion people are searching on Google every day and this makes Google a gold mine you cannot ignore in your overall marketing strategy. 25 % of online searches lead to a purchase while 70 % of people searching a business online pay a visit. SEO is therefore an important part of any successful marketing strategy.

 To get meaningful results from SEO, you need to create relevant content on your website that will attract traffic. You must be knowledgeable in real estate as clients trust brands they perceive as experts in their field.

Ways to implement a successful SEO strategy for your real estate business

 The following are top tips for real estate SEO:

1. Set goals

 You must set clear goals for your real estate SEO. What do you want to achieve? Whether you want to drive relevant traffic or position yourself as an industry expert, starting with clear goals will act as a guide for the rest of your SEO journey.

2. Quality content

 Content is at the center of every successful SEO plan. You need to create content that users will enjoy leading as Google ranks websites based on the quality of content. When users visit your website and spend a significant amount of time, it means they enjoy your content and this will make your content rank highly on search results. Your content might take many forms including blog posts and regular email newsletters.

3. Google My Business profile

 As stated earlier in this post, most users will search for “Real estate agents in city x” and “Rental houses in city y”. This means you need to optimize your business to appear on search results when users search for real estate agents or properties in your city. This will be achieved by creating a profile on Google My Business.

 When creating your business, add important information about your business including opening hours, website, contacts, and street address. This will guide your prospective clients on how to find you.

4. Keyword research

 You need to research to understand which keywords your target clients are searching on Google. These keywords are related to rental properties, for-sale land, and other real estate services. Make a list of these keywords and optimize your website content to rank for these keywords.

5. Publications

 Many publications write content related to real estate. These include real estate magazines, property sections in newspapers, and blog posts. Reach out to these editors to request a chance to contribute to these publications. You can write weekly articles on these publications and link to your website for readers to get more information.

 Some of these publications are influential and attract a huge reader base which you can tap into. Some of these readers are seeking answers to questions related to the services you provide. You may write blog posts answering these questions. This will create a perception that you are an expert and knowledgeable in real estate and readers might visit your website to acquire more information about you.

6. Create content for users, not for search engines

 Some real estate agents make the fatal mistake of writing content for the sake of ranking instead of creating content for the readers. Such websites tend to fill their content with keywords which is overusing keywords. Google has a way of detecting such websites and they penalize them by not ranking them. Readers will also detect content that is not offering them value and they will not visit the website.

 When creating content for your real estate website, you should have the readers in mind. Make content that is meant to offer them value and when they flock to your website, Google will notice this and will rank your website.

7. Build customer trust

 People will visit your website regularly if they trust you and perceive you as an authority in your industry. You need to earn the trust of clients by providing quality services and offering excellent customer service to enhance their experience. Satisfied customers become loyal fans and they even tell their friends about you who follow you by visiting your website and interacting with your content.

8. Technical SEO

 There are several technical aspects of your website you should work on to improve your overall SEO efforts. You should make your website friendly across different devices including computers, tablets, and mobile phones. Your readers are using different devices and your website should be usable on all these devices.

 Also, ensure that your website loads quickly as slow website loading is a huge turn-off for users. Once a user clicks a link to your website, they expect it to load quickly. If they wait for minutes for your website to load, they leave and explore other websites. Also, make sure your website images are compressed so that they can quickly and easily appear on the website. Compressed images reduce your website loading time.

Conclusion

 Search Engine Optimization is a critical part of every overall real estate marketing strategy. As a real estate agent or marketer, you should invest enough time and resources in SEO to improve your website ranking and ensure maximum return on your marketing investments.

 The real estate industry is changing every day with new property developments and real estate trends coming up. Players in the industry need to be informed of these trends as they come up. The real estate field therefore thrives on creating up-to-date content and its timely delivery to its intended audience. As a real estate professional, you must advise your clients and inform them of new and upcoming industry trends.

 You need to create content that appeals to your audience to showcase your expertise and build a reputation as an industry leader. Quality real estate content will help you connect with your audiences and attract a loyal fan base.

Importance of content marketing in the real estate business

 Quality content positions a business as an expert in their field. It is therefore important as a real estate agent to incorporate content in your overall marketing plan. Here is why content marketing is important for your real estate business:

1. Your target clients are seeking information about the latest industry trust and you need to be the source of this information if you want to stand out.

2. Well-optimized content will get found on Google when people search for real estate phrases related to your business and this helps you raise brand awareness.

3. Well-optimized content will help you attract relevant traffic to your website.

4. Informative content positions your business as an expert in your field.

5. If your content provides answers to your readers` questions, it will build brand trust and loyalty.

How to executive an effective content marketing strategy for your real estate business

1. Personalize your content

 Your content should be customized according to your target clients’ demographics including age, income level, and location. Marketing content about the high-end property should be directed to high-income earners while low-cost housing content should be directed to middle-income earners. Your content should resonate with different customer segments.

2. Cover local issues

 The real estate industry is local and your content should therefore cover issues happening in local areas. This content should however be relevant to your industry. For example, you can write a blog post about infrastructure in a certain area, weather conditions, and available social amenities in a certain city. People want to buy property in areas with good infrastructure, favorable weather conditions, and social amenities like hospitals, schools, and recreational facilities. Providing this information will help your audience make better property purchase decisions.

3. Website

 The majority of property buyers search for property online before making any buying decisions regarding which property to buy and which agent to work with. Your business should therefore have a well-designed website to showcase your property. Your website should have a great user experience to guide clients through their buying decisions. Have a blog section on your website to post regular updates and information. Make sure you put relevant information about your business on your website including location, phone number, and email address. This will help your prospective clients reach out to you.

4. Have a content plan

 Every successful content strategy starts with a plan. You should plan your content topics and posting schedule. This will help you be consistent and achieve maximum results. Create a calendar to help you plan your content.

5. Email marketing

 Email marketing is one of the most effective forms of content marketing. Unlike social media and websites that deliver content to a mass audience simultaneously, email delivers personalized messaging straight to your target audience`s inbox. On your website, have a subscription button that encourages your visitors to leave their email addresses. Use this to come up with an email list, and then create content to send to your subscribers. You can send links to new blog posts, newsletters, new property listings, and industry trends.

6. Social media

 A lot of people are on social media interacting with friends and brands they love. Your real estate business should have a presence on Social Media. Create a page on the major social media channels including Facebook, Instagram, and Twitter. Use these channels to post your property listings and share links to your real estate blogs. You can also interact with your clients by responding to their questions and creating polls. This will help your business nurture meaningful relationships with your clients.

Content ideas for your real estate business

 Below are content ideas you can use for your business:

i) Testimonials

 Request satisfied clients to share their experience working with you in front of testimonials. Let them share what they liked about your business whether it is good properties or great customer service. Prospective clients will believe this information coming from satisfied clients more than when it comes from you.

ii) History

 In one of your blog posts, share a history of your business including your early beginnings up to now. Your humble beginnings will resonate with most of your clients who also value their humble beginnings.

iii) Industry trends

 Talk about industry trends including new properties coming up, new house designs, etc. Customers value such information and this will build brand loyalty.

iv) Frequently Asked Questions (FAQs)

 List the most common questions your customers ask you whenever they are in contact with you. Put these questions on your website FAQ page and provide answers to these questions.

v) Webinars

 Host webinars and post them on your website or YouTube page. Your webinar can discuss a wide range of topics including how to make wise real estate investments, how to choose properties, etc. You can even host industry experts to discuss issues in their industry.

Conclusion

 Every marketing channel revolves around content marketing. Whether it is social media, email marketing, or blogging, you have to create content for every platform. The success of your real estate marketing therefore depends on the quality of your content. Quality content builds brand loyalty and helps you connect with your customers. You should be consistent with your content marketing to achieve meaningful results.

 Blogging is an important part of an effective real estate marketing strategy. It increases customer engagement, raises awareness, and positions a business as an expert in its field. Blogging is important because:

i) It offers value to readers.

ii) It attracts potential clients to your website.

iii) By positioning yourself as a source of valuable information, blogging earns you the trust of customers.

iv) Blogging improves your website’s SEO.

 The biggest challenge a real estate agent faces is coming up with topics to blog about. There are various topics you can blog about ranging from the latest news and trends to the best locations, among others. We have compiled some of the topics real estate agents can blog about.

Topic ideas for a real estate agent

1. Real Estate trends and news

 You can highlight the latest trends and news in the real estate sector. These include the latest regulations, property laws, and government policies. You can also cover the latest news in the stock market for example real estate companies’ stock prices or best real estate investment options.

2. Share your story

 You can also share your story in the real estate investment journey. Highlight your highs, lows, and lessons learned. This will appeal to people who wish to venture into the field. It might be a source of inspiration for them.

3. Highlight events in your area

 There might be upcoming real estate events in your area. Write about these events on your blog. This will attract readers who might be interested in attending these events. Give details of what these events will be about, who will be the speakers, and why one should attend.

4. Kid-friendly places

 Don`t forget that potential property buyers have kids and that they would love to relocate to places that will be friendly to their kids. They would love places with swimming pools, bouncing castles, and gaming lounges, among other kid amenities. They would appreciate it if you share such information and might consider working with you to buy their property.

5. Recommend related services

 There are other services that real estate buyers might need to complement their property purchase. A land buyer who intends to develop their property will need other services including a house contractor, architect, plumber, and interior designer. As a real estate agent, you might have connections with such professionals. Write blog posts recommending such professionals to your readers. You might write topics like “Best plumber in location X”, etc.

6. Buy vs. rent

 Most property buyers are considering whether to buy or rent a property. They would appreciate advice about the pros and cons of buying, renting, or renting to buy models. Write a blog post about this issue. 

7. Client testimonials

 You can dedicate a page in your blog to highlight testimonials from your past clients. These testimonials should highlight your clients` journey from point of contact to closing a deal. This will attract prospective clients to your business.

 These are just a few examples of topics that may appeal to your potential clients. To build a successful real estate blog, follow the following tips:

i) Create valuable content that is focused on educating your readers and not promoting your business. Clients prefer to be educated to make informed buying decisions as opposed to being sold to.

ii) Post regularly. Consistency is key to successful blogging. It keeps readers engaged and they will turn into loyal fans.

iii) Add visuals to your blog including images and videos. Visuals attract more attention compared to plain text.

iv) Stay informed on the latest real estate trends and news. This will give you more ideas to blog about.

 Offering valuable information on your blog not only educates your readers but also positions your business as an expert. People prefer to do business with brands they perceive as knowledgeable and reliable as a source of credible content. If you want success in your real estate marketing strategy, blogging should be at the top of your priorities.

 The real estate industry is ever-changing with new players entering the market, new regulations, and new property developments, among other trends. Real estate agents need to up their strategies to stay competitive and relevant. The best way to stay competitive in the ever-changing real estate field is to adopt effective real estate marketing strategies.

 The following strategies will help real estate developers and agents raise awareness, drive leads, and close sales:

1. Identify your target market

 The real estate market is huge with diverse needs. You need to define your needs and who your target market is. You should identify your target market behaviors and needs. Every market segment will require unique strategies to satisfy them. Defining your target market will help you come up with ways to serve them better and meet their needs.

2. Set aside a marketing budget

 Marketing your real estate business will require resources. There are various marketing areas to invest your money including printing brochures, business cards, and running social media campaigns. Identify areas you need to invest your marketing money and set aside a budget.

3. Website and social media

 Customer behaviors are changing with the emergence of the internet. Customers are looking online for property listings. It is therefore important to have a well-designed website with pictures and descriptions of your property listings. Every property should have a landing page detailing its prices and location.

 You should also have a social media presence on Facebook, Twitter, LinkedIn, Instagram, and other social media channels. Post your property listings with their prices. Some of your property clients are on social media and it is therefore important for your real estate business to have a social media presence.

4. Run social media promotions

 Various social media channels have paid ad tools Paid ads to help you reach out to a targeted audience. You can target your audience based on age, location, interests, and other demographics. This will help you reach out to a more relevant audience.

5. Set marketing goals

 Your real estate marketing plan should have clearly stated goals e.g. raising awareness, generating leads, and closing deals. Without clear objectives, you will not be able to measure your performance. Your goals should be specific, Measurable, Achievable, and with clear timelines.

6. Incorporate email marketing into your marketing plan

 Email is a great way to send personalized content to your prospective clients` inboxes. Create a weekly or monthly newsletter and send it to your clients and prospective clients. Using your newsletter, send roundups of your blog posts and new real estate trends e.g new regulations and the latest mortgage rates.

  Ask your website visitors to subscribe to your newsletter and this will help you collect emails. This will keep your clients informed about new offers and trends as well as ensure the long-term success of your business.

7. Discuss the need of working with a real estate agent

 Write a blog post on your website telling property owners and buyers the need of having a real estate agent. There are real estate deals and transactions that require the help of a professional real estate agent. Write an article about these deals and the benefits of an agent and share it on your blog. This will give buyers and sellers a reason to work with you.

8. Respond to your clients on time

 Respond to your client’s emails, calls, and social media questions promptly. Do not wait for 24 hours to respond to your clients as this will put them off. Keep checking your email inbox, social media, and blog comment sections. Check out for any queries and respond in time.

9. Take prospective clients on a virtual tour

 Take your prospective clients on a virtual tour of house interiors and property aerial views. Post these tours on your website. This will give clients a more detailed view of your property.

 Using drone videography, you can take HD aerial videos of your property and house interiors and showcase them to your prospective clients.

10. Communicate your unique selling proposition

 What makes you stand out from other real estate agents? Identify one quality that makes you a go-to real estate agent. This unique advantage should be communicated in a compelling way to make you stand out in the populated real estate market.

11. Host a webinar

 Hosting a webinar is a great way to position you as an industry expert. Think of a real estate topic of interest and discuss it in your webinar. What is it that your clients are concerned about? Mortgage, rates, and regulations are the main issues your clients may be interested in.

 You can even host an industry expert to discuss important topics. You should promote your webinar in advance to increase viewership. This will help you raise awareness and deliver valuable information to your viewers.

12. Measure performance

 It is important to track your performance to know how successful your marketing strategy is. This will help you identify mistakes and make improvements. Use Google Analytics to measure website performance and social media insights tools to measure your social media performance.

 With the ever-changing real estate trends, agents and developers need to adapt to stay relevant. With the right marketing strategies, your business will remain visible in the eyes of the customers.

 We help real estate agents develop strategies to raise awareness and build their brands. Feel free to reach out to us.

Email: hello@werevere.co.ke

Phone: 0790217942

 Content marketing is a marketing strategy that involves creating information and delivering it through various channels including websites, blogs, YouTube, and social media. This content can take many forms including blog posts, images, and videos. The goal of content marketing is not to promote a business but to provide information that informs, educates, and entertains your readers.

 The goal of content marketing includes but is not limited to:

i) Building brand loyalty among customers.

ii) Building trust.

iii) Creating engagement with potential customers.

iv) Improving website SEO ranking.

v) To showcase a brand`s expertise.

vi) To increase sales and revenues.

 Content creation should be a part of every landscaping business marketing strategy. This article outlines content marketing strategies for landscapers who wish to build effective marketing strategies.

Creating a landscaping content marketing strategy

 A successful content marketing strategy takes a combination of skills, consistency, and commitment. Content marketing is not a destination but a continuous journey that evolves with changing customer needs and market changes. The following are steps that a landscaper should follow in developing their content marketing plan:

1. Determine your content marketing goals

 Any content marketing strategy should have an intended goal. Your goal may be to raise more awareness about your landscaping service, educate your customers on certain issues, or position your business as the preferred landscaper. Whatever your goal is, it should be well defined and a plan developed to achieve it.

2. Define your target audience

 Who are you targeting? This is an important question to answer as this will inform the direction of your content marketing plan. Define your target clients in terms of age, location, income, and preferences. You may be targeting homeowners in a certain city, middle-income earners, or high-end clients. 

 Defining your target clients will help you develop content that communicates with them. If you are targeting middle-income earners, your content should emphasize class and affordability.

3. Choose your channels

 You need to know which of the ideal channels to share your content. A website is a must for a landscaping business. Have a blog on your website where you post various topics regularly. Then use social media to promote your blog. Instagram, Facebook, and Pinterest are ideal platforms for a landscaping company.

 Share links to your blog posts on Facebook and use Instagram and Pinterest to share pictures and videos. You can share pictures and videos about lawn ideas, fencing, etc.

4. Generating blog topics

 Think of questions that your potential clients might be having. These questions will form the basis of your landscaping content marketing strategy. Your potential clients might be struggling with the best flower gardening ideas, best lawn mowing ideas, etc. Come up with answers to these questions and inform of blog posts. Your clients will search these questions on Google and they might come across your articles.

 Your blog might also feature success stories from your past clients. If you offer excellent services to your clients, they will be willing to share their stories which you should post on your blog. Their story will inspire prospective clients to do business with you.

5. Fresh content

 You should come up with regular and fresh content to stay relevant. Your content should feature new ideas and the latest trends. As a landscaper, you should always stay informed on the latest ideas and trends as this will come in handy in making relevant content for your readers.

6. Track results

 You should track the results of your content marketing strategy to know what is working and what is not working. Google Analytics will help you determine your blog traffic while social media insights will give you data on your social media results. Make use of these resources to measure the impact of your content marketing efforts.

 Content marketing should be part of a landscaping company`s overall marketing plan. Content marketing will help you raise your brand awareness and attract more clients. Use content marketing to educate your readers on important landscaping issues. By doing this, they will view you as an expert and they will most likely do business with you.

 Over 3 billion people are currently on social media and this number is projected to rise over time. This makes social media essential for every business that wants to connect to a big client base. Social Media has enabled small businesses to communicate to a wide audience with a minimum budget. This article outlines steps that a small business can follow to pursue new clients and raise more awareness about its brand.

Social Media strategies for small businesses

1. Create a plan

 To ensure success with social media marketing, you need to have a well-documented plan. Without clear objectives, you will not be able to measure results. Your social media objectives ensure your efforts are measurable.

 Find out what your competitors are doing on social media and get useful tips and inspiration. You can identify gaps and lessons which you can adopt in your social media plan.

2. Define your audience

 The reason you are using social media is to reach out to your clients. But first, you need to know who your clients are. Segment your target audience in terms of age, gender, location, and interests. Use social media insights to know who is currently following you. Understand your audience’s needs and share information that suits their needs.

3. Choose your social media channels

 Know which channels your audience spends their time. You need to research different social media channels to understand their users. Different social media channels serve specific business needs. Based on your client’s behavior and business objectives, you should settle on the right channels.

4. Grow your audience

 Using your social media insights, you should have a clear picture of who your current audience is. Find ways to reach out to a similar larger audience. This will help you drive more clients to your business.

5. Engage in conversations

 Unlike traditional media (TV, radio, and newspaper) which is a one-way communication channel, social media enables brands to engage in two-way communication with their audience. Use this opportunity to create a true dialogue with your clients. This will help you nurture relationships with your clients based on loyalty and trust.

6. Make use of visuals

 An image speaks a thousand words and this is the best way to catch your client’s attention. Share compelling images on social media to attract your clients. More than half of internet users` purchase and are influenced by images they see on social media.

 Instagram, Snapchat, and Pinterest are visual channels. Facebook and Twitter posts accompanied by quality and eye-catching images will catch people’s attention and drive engagement and sales.

7. Create quality content

 Content marketing is the best way to engage your clients and drive real results. Don’t use your social media content to promote your products and services. Instead, use your content to solve your clients` problems.

 Put yourself in your target customer’s shoes. Which questions might they be having in their minds? Come up with content that answers these questions and share it on social media.

8. Take advantage of tools

 There are many social media tools out there to make your work easier and more organized. These are tools to help you schedule and curate content, centralize all your mentions and messages, as well as track analytics. Research various social media tools and settle on the ones that suit your needs.

9. Respond to social media conversations

 Many online conversations are happening that might concern your business. Check what your target users are saying in comments sections and social media posts and respond when necessary.

10. Schedule content

 Once you have your social media content calendar in place, create content in advance and schedule it to post automatically at relevant times. This will enable you to focus on other tasks rather than spend much time daily posting on social media.

11. Track your performance

 It is important to monitor your social media results as this will help you identify mistakes and make necessary adjustments. There are several social media insight tools to can utilize to collect useful data.

 Whether your business is big or small, social media should be part of your marketing strategy to help you raise awareness, engage your clients, and drive real results. Social media has offered businesses a platform to showcase themselves to a wide audience.

 If you would like to receive social media help for your business, feel free to reach out to us. We will be glad to help.

Email: hello@werevere.co.ke

Phone: 0790217942

 In the current competitive landscape, businesses need to raise the bar in their marketing strategy to remain relevant. Digital marketing has changed the way brands communicate with their target clients. While having a website and social media presence is an essential component of an effective digital marketing strategy, businesses need to do more to remain competitive.

 Blogging is the best way to raise brand awareness and attract new clients by providing them with relevant information. Consistent blogging will keep your potential clients engaged and give them a reason to buy from you. Blogging is not meant to promote your business, but to provide useful information to your target audience; information that gives answers to their problems.

 Here are statistics to show the importance of blogging for a business:

i) Businesses that blog generate 8x more website traffic than those without a blog.

ii) Blogging consistently generates 3x more leads.

iii) Blogging reduces marketing budget by over 60%.

 The following are the benefits of blogging: 

1. Brand awareness and visibility

 Having a blog increases the chances of your business getting found by potential clients. With well-optimized blog posts, online searchers will easily find you when they search for terms related to your business.

2. Search engine ranking

 Consistent blogging increases your search engine ranking. Google, Yahoo, and Bing rank websites with fresh content, and blogging gives you a chance to produce fresh content regularly. Every blog post is a new web page to be indexed by search engines.

 You should produce regular and well-optimized blog posts. 3 posts weekly is a good number to start with. Your content should be made for the user and not for the keywords. Many content creators make the mistake of overusing keywords for the sake of search engine ranking. Your goal is to produce value for your readers. If your blog generates traffic, it will be “noticed” and ranked by search engines.

3. Customer relationships and trust

 Blogging allows you to build trust and relationships with your clients. If they find your content useful to them, they will trust you and might do business with you. In the blog comment section, readers can give feedback by asking questions and making recommendations. Make sure to respond to these comments as this will go a long way in nurturing relationships.

4. Connecting with people

 Responding to blog comments is a great way to connect with your readers on a deeper level.  Clients love interacting with real people as compared to a business. Responding to blog comments allows your business to show your personality. This will create an emotional connection with your readers.

5. Establishing your brand as an expert

 Blogging about key industry trends will establish you as an expert in your industry. Write about major issues taking place in your industry and answer industry questions you think your clients might have. They will view you as a go-to person for their needs.

6. Lead generation

 There are steps involved in the customer journey starting from awareness, leads, and buying. Blogging is an effective way to take prospective clients through the buying process. Blogging improves your ranking which drives more users who might end up becoming clients. This makes blogging one of the best ways to attract prospective clients.

7. Growing your email list

 At the end of a blog post, you can ask readers to subscribe to new blog posts and newsletters. This will help you grow your email list to use in future email marketing campaigns.

8. Generating backlinks

 As stated earlier in this blog post, blogging should be aimed at providing value for your readers. If people find your content valuable, they might share it with others. Your blog posts might be noticed by other websites which might find your post relevant for their audience and link back to you. These links are called backlinks. Backlinks coming from quality websites will give your site authority which will improve your search rankings.

Conclusion

 If you are looking for an inexpensive and effective way to raise awareness and give value to your clients, blogging is the way to go.

 Feel free to contact us if you need help creating a content marketing strategy for your business.

Email: hello@werevere.co.ke

Phone: 0790217942

 The landscaping field has experienced a lot of growth for the past few years with high demand for the services. This is attributed to rapid real estate development. With new residential and commercial real estate developments coming up, there is a need to improve the exterior look of the properties and that’s where landscapers come in.

 A lot of landscaping businesses and freelancers have emerged to capitalize on the ever-increasing demand for these professionals. Therefore, the competition is high and as a landscaper who hopes to attract clients, you have to stand out from the competition. In addition to offering high-quality services, landscapers need to implement effective marketing strategies to raise awareness and attract clients.

 This article presents landscaping marketing strategies to raise awareness and stand out from the pool of competitors.

Ways to promote your landscaping business

1. Define your target clients

 It is important to identify your landscaping business` target clients. Are you targeting corporate or residential clients? Are you targeting high-end or middle-income clients? Segment your target clients in terms of age, location, income, and landscaping design preferences. This will help you better understand your clients and their needs, which leads to the next step towards promoting your landscaping business.

2. Craft your messaging

 Once you identify your target clients and their needs, you should communicate your value proposition to them; why they should choose you instead of your competitors. Communicate to your target clients what makes you unique as compared to other landscaping services providers. 

 This can be achieved by developing great messaging that appeals to your potential clients and inspires them to take the right action, which is doing business with you. Marketing is about identifying your target customers and communicating with them through the right message.

 Your message can be in various forms including your business name, your tagline/slogan, your mission, vision, etc. The message can also be in visual forms including your logo and social media covers. Whichever way you choose, make sure you clearly articulate what makes you better than your competitors.

3. Identify your channels

 Your message should be delivered in a way that enables it to reach your intended audience. Know where your potential customers are and make sure your messaging reach them there. With the digital marketing revolution, customers have changed the way they interact with brands. Social media and the internet have made it easy for clients to get information about products, prices, and brands selling them. 

 Your target clients are on the internet and so should you be. Create a social media presence for your landscaping business to engage your clients. Create business pages on Facebook, Instagram, LinkedIn, Twitter, etc. Each social media channel has its unique features, so choose which channels are relevant to your landscaping business. 

 Know which social media channels your potential clients spend their time and create a presence there. Be active on social media to raise awareness and stick to the minds of your target clients.

4. Use of visuals

 Visuals attract the eyes of customers and it is important to take advantage of this. Create an appealing logo for your business and use it on your website, social media profile pics, business cards, brochures, and fliers. Your logo should communicate more about your business like your name and what your business is all about.

 In addition to your logo, social media fliers, well-designed social media cover pics, and motion graphics will go a long way in attracting your potential client’s attention.

5. Website

 A website is an online shop/office for your landscaping business. Create an attractive website and list your services with well-articulated descriptions. Potential clients will most likely use your website to get more information about you before deciding to do business with you. Make sure your website has enough information including who you are, what you do, your location, and your contacts.

 Have a section on your website to showcase your best previous work and include testimonials from happy customers. This is usually called a portfolio section. Make your website appealing and interactive as it represents your first impression in the eyes of your target audience.

6. Email marketing

 Email marketing is the best way to interact directly with your clients by sending them personalized messages to their email inboxes. On your website, ask your visitors to subscribe to your newsletter, new blog articles, and any other updates. Email your subscribers landscaping tips, new offers, and any other information relevant to them.

 Unlike social media where you share one post with a wide audience, email marketing enables you to send a personalized message to individual subscribers according to their preferences. This is the best way to build personal relationships with your clients.

7. List your business on directories

 There are several online marketplaces (directories) that connect clients with the service providers they are looking for. The yellow page is an example of a directory. Look out for relevant directories to list your landscaping practice as this will increase your chances of getting found by people seeking your services. Look for trusted directories with sizable traffic.

 Some of these directories have premium packages that increase your chances of getting found for instance appearing on the first page, header, etc. Other directories have client review sections where satisfied clients can post positive comments. Offer quality services and excellent customer service to increase your positive reviews.

8. SEO

 Most of your potential clients will not google your business name. Instead, they will search the internet for “best landscapers in town x”, “professional landscapers in city x”, and “landscaping ideas”, among other phrases related to the services they want. 

 When users search the internet for such phrases (referred to us keywords), search engines display various results including companies offering such services to the best landscaping freelancers. Your landscaping business needs to show up on google search results when someone searches for the above phrases and other related keywords.

 The process of making your business show up on google results when users search for keywords related to your business is called Search Engine Optimization (SEO). SEO is a process that involves understanding and predicting online users’ search preferences and optimizing your website content to rank on google. SEO is one of the most effective ways to drive relevant traffic to your landscaping business website since you are targeting people already interested in your services.

 Check out our post on SEO for landscaping to gain more insights to rank highly on search engines.

9. Build a network

 Networking is a great way to get contacts from potential clients and referrals from your happy clients. Through networking, you might know people who know people who might be interested in doing business with you. 

 As a landscaper, you need to network with property developers and contractors. Their clients might need landscapers and they might refer you. Attend professional networking events near you as they are a great word-of-mouth marketing platform. Carry your business cards and brochures to give out during networking events. This together with other strategies you have put in place will go a long way in promoting your landscaping business.

 The landscaping field is full of competition as new players are entering the market to try and capitalize on the growing demand for these services. To be able to survive in the competitive landscaping field, you need to have value and communicate this value through the right messaging passed using the right channels. Have a clear and well-executed marketing plan and you will stick in the minds of your potential clients.

 If you need help developing a marketing plan for your landscaping business, feel free to reach out to us.

Tell: +254790217942 Email: hello@werevere.co.ke

 In today’s internet era, customers are searching for products and services on Google, Yahoo, Bing, and other search engines. It is therefore very important for landscaping companies to be visible on search engines as customers are searching for your services.

 Customers are searching for “landscapers in city x”, “landscaping services near me”, etc. You need to appear on the first page of Google when such and other related keywords are searched for to drive relevant traffic to your website. Search Engine Optimization is the most effective marketing strategy for your business as you are targeting people who are already interested in the services you offer.

 The following are SEO tips to drive traffic to your landscaping website:

1. Create a website

 Build a quality website and create a separate page for each of the services you offer. Each of these pages can be ranked by Google when clients search for keywords related to those services. Most company websites list all their services on a single page. They are losing out on search engine ranking opportunities.

 With a page for each service, the services should be well elaborated with the use of the right keywords, and this leads us to the next section.

2. Keyword research

 Find out the keywords your potential clients are using on Google and use them on your website when describing your services. There are several ways to find out potential keywords. 

 Put yourself in your customers` shoes. When you need a landscaper, which keywords would you look for? Whatever keywords you have in mind are probably the ones in your customers` minds. Try searching for those keywords on the internet and Google will give you suggestions on the related keywords. At the bottom of the Google results, there are also suggestions on the related searches which can guide you.

 There are also keyword tools that help identify keywords for a specific industry. Try google AdWords which is an effective keyword tool from Google. Look out for other keyword tools and compare results.

3. Killer content

 Your potential clients are not just searching for landscaping services on Google. They are also looking for information to enlighten themselves on various issues ranging from the best landscaping designs to others. Understand your customers` needs and determine which questions they might have in their minds and if they need professional answers, then answer these questions in the form of a blog post.

 Customers do not want to be sold to through over-promotional materials, but instead, want to be educated to make their own informed buying decisions. Provide this education for free. Address various topics in landscaping and post them in your blog.

 Content marketing through blogging positions you as an expert in landscaping. Customers are looking for valuable information and when purchasing needs arise, they remember the brands which were there for them when they needed information. 

4. Build inbound links

 The best way for your content to be valuable in the eyes of Google is to have quality external links to your site. An example is a quality journal article discussing a landscaping topic and then giving the readers a link to one of your blog posts discussing the same topic in depth. Such a link is called an inbound link. It shows that the journal linking to you trusts you and the more valuable the journal is, the more quality your blog post will be in the eyes of Google which will rank you higher in their search results.

 Having a link from a respected landscaping association is a good way to improve your image in the eyes of Google. The best way to get quality backlinks is to create informative content that will attract inbound links, as opposed to paying for links or providing links in exchange for links to your posts.

 Follow and engage other writers and bloggers in the landscaping field on social media to build relationships with them. They might notice your content and link back to it. Also, provide inbound links to other articles you find informative without asking for links in return. If they find your posts informative, they will link back. The key is creating killer content that others will find worthy of linking to.

5. Local SEO

 Your most relevant clients are the ones in your local area. It is therefore important to put more effort into targeting clients in your city using SEO. Furthermore, most internet users search for service providers in their area and it is therefore important to ensure your visibility when local users search for landscapers in their area. 

 SEO focused on local searches is called local SEO. Below are reasons, among others, why local SEO should be a priority:

i) To capitalize on the local market who are likely to buy.

ii) Most internet users are searching for local service providers.

iii) It is less competitive as there might be few or no landscapers in your area.

 To capitalize on local SEO, use local keywords e.g. “A landscaping company in city Y”, etc. Also, create a Google My Business account and add your city, phone number, address, etc. This will go a long way in getting found by local clients searching for your services.

6. Collect analytics 

 It is important to measure the impact of your SEO efforts. Using Google Analytics or Google Search Console, you can measure the traffic coming to your website and which keywords searches are driving the most traffic. This will help you know which keywords to focus on and which new keywords to introduce.

 Also conduct an SEO audit to identify issues in your website that are influencing your SEO, either positively or negatively. This will help you make relevant changes to your website to improve your SEO.

 If you invest in a quality website, quality content, and SEO best services, you are on your way to positioning your landscaping company as a dominant player in the industry. However, SEO is not a destination, but rather a journey that keeps evolving and you have to keep evolving as well to stay ahead of your competitors. Stay up to date with SEO trends and keep working on your strategy.

 If you would like help in managing your landscaping SEO, we are glad to help. Reach out to us for a free first-time SEO consultation. Call +254790217942 or email: hello@werevere.co.ke.