How to market your real estate business

 The real estate industry is ever-changing with new players entering the market, new regulations, and new property developments, among other trends. Real estate agents need to up their strategies to stay competitive and relevant. The best way to stay competitive in the ever-changing real estate field is to adopt effective real estate marketing strategies.

 The following strategies will help real estate developers and agents raise awareness, drive leads, and close sales:

1. Identify your target market

 The real estate market is huge with diverse needs. You need to define your needs and who your target market is. You should identify your target market behaviors and needs. Every market segment will require unique strategies to satisfy them. Defining your target market will help you come up with ways to serve them better and meet their needs.

2. Set aside a marketing budget

 Marketing your real estate business will require resources. There are various marketing areas to invest your money including printing brochures, business cards, and running social media campaigns. Identify areas you need to invest your marketing money and set aside a budget.

3. Website and social media

 Customer behaviors are changing with the emergence of the internet. Customers are looking online for property listings. It is therefore important to have a well-designed website with pictures and descriptions of your property listings. Every property should have a landing page detailing its prices and location.

 You should also have a social media presence on Facebook, Twitter, LinkedIn, Instagram, and other social media channels. Post your property listings with their prices. Some of your property clients are on social media and it is therefore important for your real estate business to have a social media presence.

4. Run social media promotions

 Various social media channels have paid ad tools Paid ads to help you reach out to a targeted audience. You can target your audience based on age, location, interests, and other demographics. This will help you reach out to a more relevant audience.

5. Set marketing goals

 Your real estate marketing plan should have clearly stated goals e.g. raising awareness, generating leads, and closing deals. Without clear objectives, you will not be able to measure your performance. Your goals should be specific, Measurable, Achievable, and with clear timelines.

6. Incorporate email marketing into your marketing plan

 Email is a great way to send personalized content to your prospective clients` inboxes. Create a weekly or monthly newsletter and send it to your clients and prospective clients. Using your newsletter, send roundups of your blog posts and new real estate trends e.g new regulations and the latest mortgage rates.

  Ask your website visitors to subscribe to your newsletter and this will help you collect emails. This will keep your clients informed about new offers and trends as well as ensure the long-term success of your business.

7. Discuss the need of working with a real estate agent

 Write a blog post on your website telling property owners and buyers the need of having a real estate agent. There are real estate deals and transactions that require the help of a professional real estate agent. Write an article about these deals and the benefits of an agent and share it on your blog. This will give buyers and sellers a reason to work with you.

8. Respond to your clients on time

 Respond to your client’s emails, calls, and social media questions promptly. Do not wait for 24 hours to respond to your clients as this will put them off. Keep checking your email inbox, social media, and blog comment sections. Check out for any queries and respond in time.

9. Take prospective clients on a virtual tour

 Take your prospective clients on a virtual tour of house interiors and property aerial views. Post these tours on your website. This will give clients a more detailed view of your property.

 Using drone videography, you can take HD aerial videos of your property and house interiors and showcase them to your prospective clients.

10. Communicate your unique selling proposition

 What makes you stand out from other real estate agents? Identify one quality that makes you a go-to real estate agent. This unique advantage should be communicated in a compelling way to make you stand out in the populated real estate market.

11. Host a webinar

 Hosting a webinar is a great way to position you as an industry expert. Think of a real estate topic of interest and discuss it in your webinar. What is it that your clients are concerned about? Mortgage, rates, and regulations are the main issues your clients may be interested in.

 You can even host an industry expert to discuss important topics. You should promote your webinar in advance to increase viewership. This will help you raise awareness and deliver valuable information to your viewers.

12. Measure performance

 It is important to track your performance to know how successful your marketing strategy is. This will help you identify mistakes and make improvements. Use Google Analytics to measure website performance and social media insights tools to measure your social media performance.

 With the ever-changing real estate trends, agents and developers need to adapt to stay relevant. With the right marketing strategies, your business will remain visible in the eyes of the customers.

 We help real estate agents develop strategies to raise awareness and build their brands. Feel free to reach out to us.

Email: hello@werevere.co.ke

Phone: 0790217942