Top tips to market your landscaping business
The landscaping field has experienced a lot of growth for the past few years with high demand for the services. This is attributed to rapid real estate development. With new residential and commercial real estate developments coming up, there is a need to improve the exterior look of the properties and that’s where landscapers come in.
A lot of landscaping businesses and freelancers have emerged to capitalize on the ever-increasing demand for these professionals. Therefore, the competition is high and as a landscaper who hopes to attract clients, you have to stand out from the competition. In addition to offering high-quality services, landscapers need to implement effective marketing strategies to raise awareness and attract clients.
This article presents landscaping marketing strategies to raise awareness and stand out from the pool of competitors.
Ways to promote your landscaping business
1. Define your target clients
It is important to identify your landscaping business` target clients. Are you targeting corporate or residential clients? Are you targeting high-end or middle-income clients? Segment your target clients in terms of age, location, income, and landscaping design preferences. This will help you better understand your clients and their needs, which leads to the next step towards promoting your landscaping business.
2. Craft your messaging
Once you identify your target clients and their needs, you should communicate your value proposition to them; why they should choose you instead of your competitors. Communicate to your target clients what makes you unique as compared to other landscaping services providers.
This can be achieved by developing great messaging that appeals to your potential clients and inspires them to take the right action, which is doing business with you. Marketing is about identifying your target customers and communicating with them through the right message.
Your message can be in various forms including your business name, your tagline/slogan, your mission, vision, etc. The message can also be in visual forms including your logo and social media covers. Whichever way you choose, make sure you clearly articulate what makes you better than your competitors.
3. Identify your channels
Your message should be delivered in a way that enables it to reach your intended audience. Know where your potential customers are and make sure your messaging reach them there. With the digital marketing revolution, customers have changed the way they interact with brands. Social media and the internet have made it easy for clients to get information about products, prices, and brands selling them.
Your target clients are on the internet and so should you be. Create a social media presence for your landscaping business to engage your clients. Create business pages on Facebook, Instagram, LinkedIn, Twitter, etc. Each social media channel has its unique features, so choose which channels are relevant to your landscaping business.
Know which social media channels your potential clients spend their time and create a presence there. Be active on social media to raise awareness and stick to the minds of your target clients.
4. Use of visuals
Visuals attract the eyes of customers and it is important to take advantage of this. Create an appealing logo for your business and use it on your website, social media profile pics, business cards, brochures, and fliers. Your logo should communicate more about your business like your name and what your business is all about.
In addition to your logo, social media fliers, well-designed social media cover pics, and motion graphics will go a long way in attracting your potential client’s attention.
5. Website
A website is an online shop/office for your landscaping business. Create an attractive website and list your services with well-articulated descriptions. Potential clients will most likely use your website to get more information about you before deciding to do business with you. Make sure your website has enough information including who you are, what you do, your location, and your contacts.
Have a section on your website to showcase your best previous work and include testimonials from happy customers. This is usually called a portfolio section. Make your website appealing and interactive as it represents your first impression in the eyes of your target audience.
6. Email marketing
Email marketing is the best way to interact directly with your clients by sending them personalized messages to their email inboxes. On your website, ask your visitors to subscribe to your newsletter, new blog articles, and any other updates. Email your subscribers landscaping tips, new offers, and any other information relevant to them.
Unlike social media where you share one post with a wide audience, email marketing enables you to send a personalized message to individual subscribers according to their preferences. This is the best way to build personal relationships with your clients.
7. List your business on directories
There are several online marketplaces (directories) that connect clients with the service providers they are looking for. The yellow page is an example of a directory. Look out for relevant directories to list your landscaping practice as this will increase your chances of getting found by people seeking your services. Look for trusted directories with sizable traffic.
Some of these directories have premium packages that increase your chances of getting found for instance appearing on the first page, header, etc. Other directories have client review sections where satisfied clients can post positive comments. Offer quality services and excellent customer service to increase your positive reviews.
8. SEO
Most of your potential clients will not google your business name. Instead, they will search the internet for “best landscapers in town x”, “professional landscapers in city x”, and “landscaping ideas”, among other phrases related to the services they want.
When users search the internet for such phrases (referred to us keywords), search engines display various results including companies offering such services to the best landscaping freelancers. Your landscaping business needs to show up on google search results when someone searches for the above phrases and other related keywords.
The process of making your business show up on google results when users search for keywords related to your business is called Search Engine Optimization (SEO). SEO is a process that involves understanding and predicting online users’ search preferences and optimizing your website content to rank on google. SEO is one of the most effective ways to drive relevant traffic to your landscaping business website since you are targeting people already interested in your services.
Check out our post on SEO for landscaping to gain more insights to rank highly on search engines.
9. Build a network
Networking is a great way to get contacts from potential clients and referrals from your happy clients. Through networking, you might know people who know people who might be interested in doing business with you.
As a landscaper, you need to network with property developers and contractors. Their clients might need landscapers and they might refer you. Attend professional networking events near you as they are a great word-of-mouth marketing platform. Carry your business cards and brochures to give out during networking events. This together with other strategies you have put in place will go a long way in promoting your landscaping business.
The landscaping field is full of competition as new players are entering the market to try and capitalize on the growing demand for these services. To be able to survive in the competitive landscaping field, you need to have value and communicate this value through the right messaging passed using the right channels. Have a clear and well-executed marketing plan and you will stick in the minds of your potential clients.
If you need help developing a marketing plan for your landscaping business, feel free to reach out to us.
Tell: +254790217942 Email: hello@werevere.co.ke
