The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with We Revere’s PPC management services.
Make the Right Decisions for Your Brand With PPC Advertising
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Major challenges online companies face:
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
What Is Pay Per Click and How Does It Work?
According to a Hanapin Marketing study, paid search marketing benefits businesses in the opinion of 79% of marketers. In order to attract new clients looking for their services, nearly 62 percent of industry companies claimed they will keep increasing their PPC marketing budget in the upcoming years.
More than 7 million marketers spent a combined $10.01 billion on pay-per-click advertisements in 2017, according to Social Media Today. Obviously, pay per click has grown to be one of the most popular marketing strategies for improving ROI. So what exactly is pay per click, and how can it boost your efforts in digital marketing?
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
What Are the Different Types of PPC Ads?
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Google Shopping Ads
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting.
We Help You Improve Your Quality Score
and Generate More Online Revenue
At We Revere Inc, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
What are the benefits of Pay Per Click marketing?
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Here are the top benefits of investing in PPC advertising services:
Fast Results
One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance
Granular Targeting
Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.
Improved Brand Visibility
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.
Low Barrier to Entry
Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.
Quick Experimentation
PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.
Immediate and Consistent Traffic
PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts and get clicks and immediate traffic from interested customers.
Trackable Data
PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.
One-time Campaign Promotions
Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.
Expansive Traction Channels
Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay per click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.
Total Customization
Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.
We Revere's PPC Marketing Services
Create Compelling Ads That Generate Quantifiable Returns
PPC Management
Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing. Choose our PPC company and get conversion-driven campaigns that fit your budget.
Paid Search Advertising
Enlist our paid search agency’s PPC services and position your brand at the top of search results. We Revere’s paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.
Social Media Advertising
Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.
Keyword Research & Analysis
Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.
Bing & Google Ads Management
Engage with your ideal customers across search engines to acquire more traffic and online revenue. We Revere’s PPC specialists perform in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.
YouTube Ads
Create memorable YouTube ads and connect with potential clients through a more targeted YouTube video marketing approach. Our PPC management company explores advanced YouTube targeting options, sets up video remarketing campaigns and includes an element of surprise in your in-stream ads. We create YouTube ads that tell your unique stories and resonate with your target audience.
Remarketing Campaigns
Target specific visitor segments and get more cost-effective results from remarketing. Our PPC management agency identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.
Ads A/B Split Testing
Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.
Landing Page Conversion Optimization
Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action
Why We Revere’s PPC Services Are Better Than the Rest
Leverage Our Technical Expertise to Grow Your Client Base
Certified Google Partner
We Revere is a proud member of the coveted Google Partners list. Our PPC agency comprises a team of certified Google Ads PPC specialists with vast industry experience and digital marketing knowledge. Work with our PPC experts and get results-oriented Google PPC campaigns that grow your business.
Customer-Focused Company
Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.
Detailed Reporting
As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real time.
Multi-Location PPC
Does your business serve multiple locations and a diverse customer base? Our PPC management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.
Comprehensive PPC Audit
Our PPC advertising firm ensures all aspects of your PPC campaign align with your goals and adhere to industry regulations. We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques and analytics.
Dedicated Pay Per Click Specialists
At We Revere, we make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay per click advertising agency becomes your outsourced online marketing department.