Content marketing is a marketing strategy that involves creating information and delivering it through various channels including websites, blogs, YouTube, and social media. This content can take many forms including blog posts, images, and videos. The goal of content marketing is not to promote a business but to provide information that informs, educates, and entertains your readers.

 The goal of content marketing includes but is not limited to:

i) Building brand loyalty among customers.

ii) Building trust.

iii) Creating engagement with potential customers.

iv) Improving website SEO ranking.

v) To showcase a brand`s expertise.

vi) To increase sales and revenues.

 Content creation should be a part of every landscaping business marketing strategy. This article outlines content marketing strategies for landscapers who wish to build effective marketing strategies.

Creating a landscaping content marketing strategy

 A successful content marketing strategy takes a combination of skills, consistency, and commitment. Content marketing is not a destination but a continuous journey that evolves with changing customer needs and market changes. The following are steps that a landscaper should follow in developing their content marketing plan:

1. Determine your content marketing goals

 Any content marketing strategy should have an intended goal. Your goal may be to raise more awareness about your landscaping service, educate your customers on certain issues, or position your business as the preferred landscaper. Whatever your goal is, it should be well defined and a plan developed to achieve it.

2. Define your target audience

 Who are you targeting? This is an important question to answer as this will inform the direction of your content marketing plan. Define your target clients in terms of age, location, income, and preferences. You may be targeting homeowners in a certain city, middle-income earners, or high-end clients. 

 Defining your target clients will help you develop content that communicates with them. If you are targeting middle-income earners, your content should emphasize class and affordability.

3. Choose your channels

 You need to know which of the ideal channels to share your content. A website is a must for a landscaping business. Have a blog on your website where you post various topics regularly. Then use social media to promote your blog. Instagram, Facebook, and Pinterest are ideal platforms for a landscaping company.

 Share links to your blog posts on Facebook and use Instagram and Pinterest to share pictures and videos. You can share pictures and videos about lawn ideas, fencing, etc.

4. Generating blog topics

 Think of questions that your potential clients might be having. These questions will form the basis of your landscaping content marketing strategy. Your potential clients might be struggling with the best flower gardening ideas, best lawn mowing ideas, etc. Come up with answers to these questions and inform of blog posts. Your clients will search these questions on Google and they might come across your articles.

 Your blog might also feature success stories from your past clients. If you offer excellent services to your clients, they will be willing to share their stories which you should post on your blog. Their story will inspire prospective clients to do business with you.

5. Fresh content

 You should come up with regular and fresh content to stay relevant. Your content should feature new ideas and the latest trends. As a landscaper, you should always stay informed on the latest ideas and trends as this will come in handy in making relevant content for your readers.

6. Track results

 You should track the results of your content marketing strategy to know what is working and what is not working. Google Analytics will help you determine your blog traffic while social media insights will give you data on your social media results. Make use of these resources to measure the impact of your content marketing efforts.

 Content marketing should be part of a landscaping company`s overall marketing plan. Content marketing will help you raise your brand awareness and attract more clients. Use content marketing to educate your readers on important landscaping issues. By doing this, they will view you as an expert and they will most likely do business with you.

 Over 3 billion people are currently on social media and this number is projected to rise over time. This makes social media essential for every business that wants to connect to a big client base. Social Media has enabled small businesses to communicate to a wide audience with a minimum budget. This article outlines steps that a small business can follow to pursue new clients and raise more awareness about its brand.

Social Media strategies for small businesses

1. Create a plan

 To ensure success with social media marketing, you need to have a well-documented plan. Without clear objectives, you will not be able to measure results. Your social media objectives ensure your efforts are measurable.

 Find out what your competitors are doing on social media and get useful tips and inspiration. You can identify gaps and lessons which you can adopt in your social media plan.

2. Define your audience

 The reason you are using social media is to reach out to your clients. But first, you need to know who your clients are. Segment your target audience in terms of age, gender, location, and interests. Use social media insights to know who is currently following you. Understand your audience’s needs and share information that suits their needs.

3. Choose your social media channels

 Know which channels your audience spends their time. You need to research different social media channels to understand their users. Different social media channels serve specific business needs. Based on your client’s behavior and business objectives, you should settle on the right channels.

4. Grow your audience

 Using your social media insights, you should have a clear picture of who your current audience is. Find ways to reach out to a similar larger audience. This will help you drive more clients to your business.

5. Engage in conversations

 Unlike traditional media (TV, radio, and newspaper) which is a one-way communication channel, social media enables brands to engage in two-way communication with their audience. Use this opportunity to create a true dialogue with your clients. This will help you nurture relationships with your clients based on loyalty and trust.

6. Make use of visuals

 An image speaks a thousand words and this is the best way to catch your client’s attention. Share compelling images on social media to attract your clients. More than half of internet users` purchase and are influenced by images they see on social media.

 Instagram, Snapchat, and Pinterest are visual channels. Facebook and Twitter posts accompanied by quality and eye-catching images will catch people’s attention and drive engagement and sales.

7. Create quality content

 Content marketing is the best way to engage your clients and drive real results. Don’t use your social media content to promote your products and services. Instead, use your content to solve your clients` problems.

 Put yourself in your target customer’s shoes. Which questions might they be having in their minds? Come up with content that answers these questions and share it on social media.

8. Take advantage of tools

 There are many social media tools out there to make your work easier and more organized. These are tools to help you schedule and curate content, centralize all your mentions and messages, as well as track analytics. Research various social media tools and settle on the ones that suit your needs.

9. Respond to social media conversations

 Many online conversations are happening that might concern your business. Check what your target users are saying in comments sections and social media posts and respond when necessary.

10. Schedule content

 Once you have your social media content calendar in place, create content in advance and schedule it to post automatically at relevant times. This will enable you to focus on other tasks rather than spend much time daily posting on social media.

11. Track your performance

 It is important to monitor your social media results as this will help you identify mistakes and make necessary adjustments. There are several social media insight tools to can utilize to collect useful data.

 Whether your business is big or small, social media should be part of your marketing strategy to help you raise awareness, engage your clients, and drive real results. Social media has offered businesses a platform to showcase themselves to a wide audience.

 If you would like to receive social media help for your business, feel free to reach out to us. We will be glad to help.

Email: hello@werevere.co.ke

Phone: 0790217942

 In the current competitive landscape, businesses need to raise the bar in their marketing strategy to remain relevant. Digital marketing has changed the way brands communicate with their target clients. While having a website and social media presence is an essential component of an effective digital marketing strategy, businesses need to do more to remain competitive.

 Blogging is the best way to raise brand awareness and attract new clients by providing them with relevant information. Consistent blogging will keep your potential clients engaged and give them a reason to buy from you. Blogging is not meant to promote your business, but to provide useful information to your target audience; information that gives answers to their problems.

 Here are statistics to show the importance of blogging for a business:

i) Businesses that blog generate 8x more website traffic than those without a blog.

ii) Blogging consistently generates 3x more leads.

iii) Blogging reduces marketing budget by over 60%.

 The following are the benefits of blogging: 

1. Brand awareness and visibility

 Having a blog increases the chances of your business getting found by potential clients. With well-optimized blog posts, online searchers will easily find you when they search for terms related to your business.

2. Search engine ranking

 Consistent blogging increases your search engine ranking. Google, Yahoo, and Bing rank websites with fresh content, and blogging gives you a chance to produce fresh content regularly. Every blog post is a new web page to be indexed by search engines.

 You should produce regular and well-optimized blog posts. 3 posts weekly is a good number to start with. Your content should be made for the user and not for the keywords. Many content creators make the mistake of overusing keywords for the sake of search engine ranking. Your goal is to produce value for your readers. If your blog generates traffic, it will be “noticed” and ranked by search engines.

3. Customer relationships and trust

 Blogging allows you to build trust and relationships with your clients. If they find your content useful to them, they will trust you and might do business with you. In the blog comment section, readers can give feedback by asking questions and making recommendations. Make sure to respond to these comments as this will go a long way in nurturing relationships.

4. Connecting with people

 Responding to blog comments is a great way to connect with your readers on a deeper level.  Clients love interacting with real people as compared to a business. Responding to blog comments allows your business to show your personality. This will create an emotional connection with your readers.

5. Establishing your brand as an expert

 Blogging about key industry trends will establish you as an expert in your industry. Write about major issues taking place in your industry and answer industry questions you think your clients might have. They will view you as a go-to person for their needs.

6. Lead generation

 There are steps involved in the customer journey starting from awareness, leads, and buying. Blogging is an effective way to take prospective clients through the buying process. Blogging improves your ranking which drives more users who might end up becoming clients. This makes blogging one of the best ways to attract prospective clients.

7. Growing your email list

 At the end of a blog post, you can ask readers to subscribe to new blog posts and newsletters. This will help you grow your email list to use in future email marketing campaigns.

8. Generating backlinks

 As stated earlier in this blog post, blogging should be aimed at providing value for your readers. If people find your content valuable, they might share it with others. Your blog posts might be noticed by other websites which might find your post relevant for their audience and link back to you. These links are called backlinks. Backlinks coming from quality websites will give your site authority which will improve your search rankings.

Conclusion

 If you are looking for an inexpensive and effective way to raise awareness and give value to your clients, blogging is the way to go.

 Feel free to contact us if you need help creating a content marketing strategy for your business.

Email: hello@werevere.co.ke

Phone: 0790217942