The landscaping field has experienced a lot of growth for the past few years with high demand for the services. This is attributed to rapid real estate development. With new residential and commercial real estate developments coming up, there is a need to improve the exterior look of the properties and that’s where landscapers come in.

 A lot of landscaping businesses and freelancers have emerged to capitalize on the ever-increasing demand for these professionals. Therefore, the competition is high and as a landscaper who hopes to attract clients, you have to stand out from the competition. In addition to offering high-quality services, landscapers need to implement effective marketing strategies to raise awareness and attract clients.

 This article presents landscaping marketing strategies to raise awareness and stand out from the pool of competitors.

Ways to promote your landscaping business

1. Define your target clients

 It is important to identify your landscaping business` target clients. Are you targeting corporate or residential clients? Are you targeting high-end or middle-income clients? Segment your target clients in terms of age, location, income, and landscaping design preferences. This will help you better understand your clients and their needs, which leads to the next step towards promoting your landscaping business.

2. Craft your messaging

 Once you identify your target clients and their needs, you should communicate your value proposition to them; why they should choose you instead of your competitors. Communicate to your target clients what makes you unique as compared to other landscaping services providers. 

 This can be achieved by developing great messaging that appeals to your potential clients and inspires them to take the right action, which is doing business with you. Marketing is about identifying your target customers and communicating with them through the right message.

 Your message can be in various forms including your business name, your tagline/slogan, your mission, vision, etc. The message can also be in visual forms including your logo and social media covers. Whichever way you choose, make sure you clearly articulate what makes you better than your competitors.

3. Identify your channels

 Your message should be delivered in a way that enables it to reach your intended audience. Know where your potential customers are and make sure your messaging reach them there. With the digital marketing revolution, customers have changed the way they interact with brands. Social media and the internet have made it easy for clients to get information about products, prices, and brands selling them. 

 Your target clients are on the internet and so should you be. Create a social media presence for your landscaping business to engage your clients. Create business pages on Facebook, Instagram, LinkedIn, Twitter, etc. Each social media channel has its unique features, so choose which channels are relevant to your landscaping business. 

 Know which social media channels your potential clients spend their time and create a presence there. Be active on social media to raise awareness and stick to the minds of your target clients.

4. Use of visuals

 Visuals attract the eyes of customers and it is important to take advantage of this. Create an appealing logo for your business and use it on your website, social media profile pics, business cards, brochures, and fliers. Your logo should communicate more about your business like your name and what your business is all about.

 In addition to your logo, social media fliers, well-designed social media cover pics, and motion graphics will go a long way in attracting your potential client’s attention.

5. Website

 A website is an online shop/office for your landscaping business. Create an attractive website and list your services with well-articulated descriptions. Potential clients will most likely use your website to get more information about you before deciding to do business with you. Make sure your website has enough information including who you are, what you do, your location, and your contacts.

 Have a section on your website to showcase your best previous work and include testimonials from happy customers. This is usually called a portfolio section. Make your website appealing and interactive as it represents your first impression in the eyes of your target audience.

6. Email marketing

 Email marketing is the best way to interact directly with your clients by sending them personalized messages to their email inboxes. On your website, ask your visitors to subscribe to your newsletter, new blog articles, and any other updates. Email your subscribers landscaping tips, new offers, and any other information relevant to them.

 Unlike social media where you share one post with a wide audience, email marketing enables you to send a personalized message to individual subscribers according to their preferences. This is the best way to build personal relationships with your clients.

7. List your business on directories

 There are several online marketplaces (directories) that connect clients with the service providers they are looking for. The yellow page is an example of a directory. Look out for relevant directories to list your landscaping practice as this will increase your chances of getting found by people seeking your services. Look for trusted directories with sizable traffic.

 Some of these directories have premium packages that increase your chances of getting found for instance appearing on the first page, header, etc. Other directories have client review sections where satisfied clients can post positive comments. Offer quality services and excellent customer service to increase your positive reviews.

8. SEO

 Most of your potential clients will not google your business name. Instead, they will search the internet for “best landscapers in town x”, “professional landscapers in city x”, and “landscaping ideas”, among other phrases related to the services they want. 

 When users search the internet for such phrases (referred to us keywords), search engines display various results including companies offering such services to the best landscaping freelancers. Your landscaping business needs to show up on google search results when someone searches for the above phrases and other related keywords.

 The process of making your business show up on google results when users search for keywords related to your business is called Search Engine Optimization (SEO). SEO is a process that involves understanding and predicting online users’ search preferences and optimizing your website content to rank on google. SEO is one of the most effective ways to drive relevant traffic to your landscaping business website since you are targeting people already interested in your services.

 Check out our post on SEO for landscaping to gain more insights to rank highly on search engines.

9. Build a network

 Networking is a great way to get contacts from potential clients and referrals from your happy clients. Through networking, you might know people who know people who might be interested in doing business with you. 

 As a landscaper, you need to network with property developers and contractors. Their clients might need landscapers and they might refer you. Attend professional networking events near you as they are a great word-of-mouth marketing platform. Carry your business cards and brochures to give out during networking events. This together with other strategies you have put in place will go a long way in promoting your landscaping business.

 The landscaping field is full of competition as new players are entering the market to try and capitalize on the growing demand for these services. To be able to survive in the competitive landscaping field, you need to have value and communicate this value through the right messaging passed using the right channels. Have a clear and well-executed marketing plan and you will stick in the minds of your potential clients.

 If you need help developing a marketing plan for your landscaping business, feel free to reach out to us.

Tell: +254790217942 Email: hello@werevere.co.ke

 In today’s internet era, customers are searching for products and services on Google, Yahoo, Bing, and other search engines. It is therefore very important for landscaping companies to be visible on search engines as customers are searching for your services.

 Customers are searching for “landscapers in city x”, “landscaping services near me”, etc. You need to appear on the first page of Google when such and other related keywords are searched for to drive relevant traffic to your website. Search Engine Optimization is the most effective marketing strategy for your business as you are targeting people who are already interested in the services you offer.

 The following are SEO tips to drive traffic to your landscaping website:

1. Create a website

 Build a quality website and create a separate page for each of the services you offer. Each of these pages can be ranked by Google when clients search for keywords related to those services. Most company websites list all their services on a single page. They are losing out on search engine ranking opportunities.

 With a page for each service, the services should be well elaborated with the use of the right keywords, and this leads us to the next section.

2. Keyword research

 Find out the keywords your potential clients are using on Google and use them on your website when describing your services. There are several ways to find out potential keywords. 

 Put yourself in your customers` shoes. When you need a landscaper, which keywords would you look for? Whatever keywords you have in mind are probably the ones in your customers` minds. Try searching for those keywords on the internet and Google will give you suggestions on the related keywords. At the bottom of the Google results, there are also suggestions on the related searches which can guide you.

 There are also keyword tools that help identify keywords for a specific industry. Try google AdWords which is an effective keyword tool from Google. Look out for other keyword tools and compare results.

3. Killer content

 Your potential clients are not just searching for landscaping services on Google. They are also looking for information to enlighten themselves on various issues ranging from the best landscaping designs to others. Understand your customers` needs and determine which questions they might have in their minds and if they need professional answers, then answer these questions in the form of a blog post.

 Customers do not want to be sold to through over-promotional materials, but instead, want to be educated to make their own informed buying decisions. Provide this education for free. Address various topics in landscaping and post them in your blog.

 Content marketing through blogging positions you as an expert in landscaping. Customers are looking for valuable information and when purchasing needs arise, they remember the brands which were there for them when they needed information. 

4. Build inbound links

 The best way for your content to be valuable in the eyes of Google is to have quality external links to your site. An example is a quality journal article discussing a landscaping topic and then giving the readers a link to one of your blog posts discussing the same topic in depth. Such a link is called an inbound link. It shows that the journal linking to you trusts you and the more valuable the journal is, the more quality your blog post will be in the eyes of Google which will rank you higher in their search results.

 Having a link from a respected landscaping association is a good way to improve your image in the eyes of Google. The best way to get quality backlinks is to create informative content that will attract inbound links, as opposed to paying for links or providing links in exchange for links to your posts.

 Follow and engage other writers and bloggers in the landscaping field on social media to build relationships with them. They might notice your content and link back to it. Also, provide inbound links to other articles you find informative without asking for links in return. If they find your posts informative, they will link back. The key is creating killer content that others will find worthy of linking to.

5. Local SEO

 Your most relevant clients are the ones in your local area. It is therefore important to put more effort into targeting clients in your city using SEO. Furthermore, most internet users search for service providers in their area and it is therefore important to ensure your visibility when local users search for landscapers in their area. 

 SEO focused on local searches is called local SEO. Below are reasons, among others, why local SEO should be a priority:

i) To capitalize on the local market who are likely to buy.

ii) Most internet users are searching for local service providers.

iii) It is less competitive as there might be few or no landscapers in your area.

 To capitalize on local SEO, use local keywords e.g. “A landscaping company in city Y”, etc. Also, create a Google My Business account and add your city, phone number, address, etc. This will go a long way in getting found by local clients searching for your services.

6. Collect analytics 

 It is important to measure the impact of your SEO efforts. Using Google Analytics or Google Search Console, you can measure the traffic coming to your website and which keywords searches are driving the most traffic. This will help you know which keywords to focus on and which new keywords to introduce.

 Also conduct an SEO audit to identify issues in your website that are influencing your SEO, either positively or negatively. This will help you make relevant changes to your website to improve your SEO.

 If you invest in a quality website, quality content, and SEO best services, you are on your way to positioning your landscaping company as a dominant player in the industry. However, SEO is not a destination, but rather a journey that keeps evolving and you have to keep evolving as well to stay ahead of your competitors. Stay up to date with SEO trends and keep working on your strategy.

 If you would like help in managing your landscaping SEO, we are glad to help. Reach out to us for a free first-time SEO consultation. Call +254790217942 or email: hello@werevere.co.ke.